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Top SEO Articles... How does the Google Rankings tool work?
| How does the Google Rankings tool work? |
| SEO Cabinet | |||
How does the Google Rankings tool work?
Answer by: George Kaloyanov, Aplus.Net Knowledge Base Support
The heart of the Google search engine is the PageRank™, a system for ranking web pages developed by Google’s founders Larry Page and Sergey Brin at Stanford University. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
With the Google Rankings tools you can check the most important Google measurments for your website:
You can also compare your website's score with the competition and track changes by generating history reports.
Sourced from: http://www.apluskb.com/scripts/How_does_the_Google_Rankings_answer3076.html Also Read: Google's New SEO Rules
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