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Using Title Tags to Improve SEO & Website Conversion

08-02-2009
Using Title Tags to Improve SEO & Website Conversion Search engine optimization (or SEO) is clearly important in this day and age. An entire industry has arisen around the quest to get to the top of the search engines, with black and white hat SEO witches battling it out to stay in the top five positions. It sounds like a scene out of dungeons and dragons doesn't it? However it's a serious business when hundreds of thousands of visitors are lost because rankings disappear, which equat...
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What is SEO

01-02-2009
What is SEO SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, us...
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SEO, Information Architecture and Interface Design

01-02-2009
SEO, Information Architecture and Interface Design Keywords. Keywords. Keywords. I swear, that's all I hear from my colleagues, that and the assumption that keywords are the most important part of SEO. Well, I disagree. I don't believe keywords are the most important building block of SEO. Keyword phrases mean nothing unless they're used in a specific, contextual environment. Think about it. Many search engine spammers use software spiders to "borrow" content from competitor sites to generate doorway-page content. Do spam http://www.clickz.com/experts/search/results/article.php/3325301 ...
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SEO using Ezines

01-02-2009
Increase Search Engine Traffic by Publishing Ezines An eZine isn't only good to capture leads as well as repeat visitors. It isn't only good for establishing great relationships with your prospects. If that were the case, then eZines can easily be replaced by other marketing tactics. But eZines are on a class of their own. They are one of the most potent marketing strategies in existence. Part of this lies in their amazing ability to keep in touch with potential customers/visitors, of course. But a great part of it lies in their sheer flexibility. Indeed, eZines are capable of satisf...
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How does the Google Rankings tool work?

06-02-2009
How does the Google Rankings tool work? Answer by: George Kaloyanov, Aplus.Net Knowledge Base Support The heart of the Google search engine is the PageRank™, a system for ranking web pages developed by Google’s founders Larry Page and Sergey Brin at Stanford University. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a p...
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Top RSS Articles

Content vs SEO
Web Traffic
SEO the Key to online success
Eleven SEO Mistakes

Content vs SEO: Business Profit Margins

I was sad to see some people who claim to be search experts actually syndicate that John Dvorak article stating that it was good. Of course there are some scammers in every piece of the marketing industry because anywhere where there is demand for a marketing service opportunistic people will look to take advantage of people, but not all SEO techniques are seedy or shifty. In fact, most are not. Steven Arnold wrote "Gaming search engines for fun or profit is of zero interest to me as are those who practice these dark arts," and he wrote that content was the secret. "SEO is a way for content free sites to game the indexing systems. Content, Aaron Wall, content. Not tricks, spoofs, and carnival tricks." That is the mindset of a guy who has probably spent thousands of hours researching search. Bizarre. Sure SEO can be used to temporarily promote garbage, but it is also used to make quality publishing business models profitable. It is no secret that many publishing...

SEO Book Articles | Thursday, 12 February 2009

Web Traffic for the New Website or Blog Owner So you built a new website or started a new blog on Wordpress or Blogger ... Nobody is visiting your site or blog and you’ve spent hours making it great and it seems like nobody cares !!! A few weeks go by and still nothing... no visitors! I know, you feel lost! You have Googled "web traffic" and got a gazzilion sites selling you traffic or SEO Services or "FREE Website Traffic" in exchange for xyz. Everybody wants something, right? Well hopefully this will help get your site / blog going: There are a few things you absolutely must do: Before we begin, if you’re not using Firefox as your browser, get it now and forget all the others: www.mozilla.com/firefox/ Ok let’s start :-) 1) Get a Google account. If you don’t have one, get one here ->www.google.com/webmasters/tools/ 2) Add your site / blog to your webmaster account and follow the steps provided by Google. 3) Create...

SEO Cabinet | Thursday, 16 April 2009

SEO is the key to your online success Search Engine Optimization (SEO) has become so advanced and popular in how your web based companies do their marketing. It has become a solid means to attract the commoners to their site and create awareness world wide. Now if your site has a high rank and is available in front page of the search engine then it has a maximum chance to get noticed by the people and therefore there will be an increasing number of people visiting your site. If you have multiple keywords for your site which matches your content then it will be much easier for people to get access to your site by clicking any keyword that matches your site by clicking any keyword that matches yours. Well the only answer to this is that there are certain search engines crawlers that look for keywords matching the one typed in by the people. It will then send out crawlers who will scan millions of websites in a mere second...

SEO Cabinet | Sunday, 8 February 2009

Eleven SEO Mistakes The 11 Deadly Sins of Search Engine Optimization (Common mistakes and misconceptions about search optimization and marketing) There is so much misinformation floating through the internet regarding search engine marketing and optimization that it’s important to shed some light on a few common errors and misconceptions. The following list highlights some of the most critical issues involved in determining the success or failure of a web site’s search engine optimization and marketing strategies. 1. Lack of "Search Friendly" Content. Every week I review web sites with no real search engine indexable content. Web pages composed mostly of graphics, flash and other bells and whistle are commonly over-looked by the search engines. Search engines determine what content is of value per web page based on the text used on that page. A truly optimized site should contain at least 200 words of keyword-dense text. There is some debate among experts on exactly how many words should be used, but generally 200 words will suffice. As a point of...

SEO Cabinet | Sunday, 8 February 2009

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